Butler Consulting | Buzzwords like “Responsive”, “Mobile First”, “Social Integration” and “SEO” are often used. These are not just concepts or catch phrases!
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Buzzwords like “Responsive”, “Mobile First”, “Social Integration” and “SEO” are often used. These are not just concepts or catch phrases!


11 May Buzzwords like “Responsive”, “Mobile First”, “Social Integration” and “SEO” are often used. These are not just concepts or catch phrases!

Don’t get bamboozled with buzzwords! It might surprise you how many development firms latch on to trendy buzzwords and quickly build a product or service around them, with little or no practical experience. Today, some of the best examples would be buzzwords like “Responsive”, “Mobile First”, “Social Integration” and don’t forget the most popular buzzword of all “SEO” (Search Engine Optimization.) These are important concepts you should know if you want to succeed online. But ignore the buzzwords and look out for your bottom line!

Some of these companies are large, respected, well connected and amply funded. In such cases, the “grab current buzzwords and throw a product around them” strategy may pay off for them and for a handful of their clients. After all, they have the funding and connections to just “make it happen” for the prices they charge. Heck, they’re so hip they might even come up with their own buzzwords!

However, for most small business owners, we simply don’t run in “those circles” and seldom find the resources to invest with firms that can pull off a strategy like that. In today’s economy, our meager resources make it hard to gamble with new technology. So, we’re relegated to doing our own research on buzzwords, getting referrals from friends and associates or, in the worst of all cases, learning by getting ripped-off a time or two. If this line of thinking resonates with you, and you’re tired of buzzwords… read on!

As a small business, you can’t just sit on the sidelines with an outdated website and hope to compete. You need professionals to get it done and go beyond buzzwords.

But buyer beware! Scammers are everywhere and they might have even convinced themselves that they know what they’re doing. Those companies are the worst of the worst! As you will quickly learn, many businesses lack the “learning infrastructure” to keep up with today’s rapidly evolving Internet technology. Therefore, they rely on buzzwords to attract new customers and use them as guinea pigs to learn and test new theories or product offerings. I have a story that will outline this for you clearly…

A few years ago, having spent over 15 years in the business, I felt “burned out” from web development. So, I decided to try something new. I got involved in a non-web-related business and partnered with a local, well established company. As I came to know the owners, we developed a great working relationship. It wasn’t long before my technological prowess became evident and eventually evolved into a great asset for their company.

They are a family owned operation and I really enjoyed working with them. Being enthusiastic about Internet technology, I found myself happy to contribute time and talent to their operation. After all, it was my business too! Right? Well, sort of.

Actually, it only took me six weeks to develop all of the technology that I needed to run “my side” of the business. The next five years was spent building and managing their technological infrastructure (which was virtually non-existent before I showed up). Under the delusion that it was “for my business too”, I did much of the work for free or cheap. A fact that I would come to both regret and resent.

One lesson we should have all learned by now is that you get what you pay for. When people are taken advantage of in business relationship, nobody wins in the end!

Two years ago this fall, I sold “my side” of the business back to them. One year earlier we had begun a journey to create a new website and replace software I had written for them with a mobile-friendly, “cloud-based” solution. Once again, the situation called for me to invest time and effort in “my business” by building theirs. All with very little benefit to me.

It wasn’t long before I could no longer manage my business and build theirs in this situation. So, we began negotiations to “buy me out” so I could continue to work on their technology. This seemed to be a reasonable solution to both our problems. The “buyout” we reached was not what I had anticipated, and nobody was happy.

To me, the solution was obvious. Leave the contract for the new website application on the table and renegotiate terms after the “buyout” was complete. Although it was agreed upon, it never happened that way. Instead, the terms of the buyout (stretched out over a year) were held over my head as leverage. I can only assume in thinking they could bully me into continuing their web project at an unrealistic cost.

Now keep in mind, I really liked these people and I was heavily invested in getting their project done! But in the end, I was forced to “do the numbers” and realized that I could not continue to work for so little (you wouldn’t believe me if I told you!) They refused to renegotiate because, in their mind, they had already paid for it in the “buyout” – which was clearly nonsense on its face. So, what happened?

I was left with no choice but to abandon an awesome project close to 75% complete. Only to watch it flounder in the hands of some overrated “development firm”.

After nearly seven months and with costs at least four times higher than I would have charged people I didn’t like, they still have no viable product. And worse yet, the firm took what was beautifully complete (the public website) and turned it into an ugly Internet monstrosity. So now they get half the product, if it ever arrives, at four times the cost.

Why? For starters, you must remember that I had become an expert in their business field as well as already being one in application development. So the overrated development firm, although highly recommended by a “consultant”, didn’t know squat about the project. Secondly, even though they have a fancy office and know all the right “buzzwords” they lack the internal talent, knowledge and expertise to do what was originally promised.

Again, your first question may be “why?” How can this be? A well respected company that has many well known, happy clients and comes highly recommended by a professional consultant can’t get the job done? Really?!! Yes. Really. And I’ll tell you why… because of “the rules”:

You can’t get something done fast, right and cheap. All of those factors have to be in balance and you must employ people on the cutting edge of today’s technology.

Before this all starts sounding like just a bunch of “sour grapes”, let me say that I truly loved working with that client for over six years and I was deeply committed to their project. I would gladly take them back if they were willing to pay a reasonable rate for the work being done. In good business, everyone must win or nobody does. The challenge for any honest entrepreneur is to find a way to make that work.

In order to build anything that works, you must have the knowledge, skill and experience to solve the problem. The fact is that many, if not most, of the over-bloated web development firms and ad agencies out there are not nimble enough to keep up with today’s cutting edge technology. It simply moves too fast for them to navigate, so they resort to using buzzwords to win you over.

With emerging cloud technologies, mobile is rapidly becoming the new Internet and social media is the new marketplace. Knowing the buzzwords and what they actually mean can give you a distinct advantage. As a business owner, you have to be able to rise to that challenge and respond to changing market forces quickly and cost effectively. Choosing the right web developer is the first step in that direction.

Beat the buzzwords with ButlerConsulting.com

At ButlerConsulting.com, you’ll know from your first consultation that RESPONSIVE, SOCIAL & SEO… AREN’T JUST BUZZWORDS To us, these are our second, third and fourth languages. In many respects they are our way of life. Meet with us once and you’ll know all the right questions to ask our competition. Meet with us a second time and you’ll never look elsewhere for your web solutions.

Thomas Butler

Thomas S. Butler is the founder of ButlerConsulting.com as a seasoned web developer, he is focused on getting the job done. With a veracious appetite for learning new things and keeping up with the pace of technology, he is amply suited to take on your project.


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Internet technology moves so fast that we have had a saying for nearly 20 years: "If you're sick for a week, you might as well get a new career." This has been the case since we developed our first website in 1995, and the pace hasn't lightened up. We work hard everyday to stay on top of new trends in coding, new tools and methods. We are experts in PHP, HTML5 and CSS3.

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Mobile application development made easy!

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WordPress is used in over 74 million websites!

WordPress is Open Source web software you can use to create a beautiful website or blog. Hands down, it is the best choice for creating and managing websites and blogs. With a huge developer community, there are tons of ready made themes and plugins to help speed development and keep costs low. At ButlerConsulting.com, we have dedicated the last 5 years to becoming WordPress experts... and we are!

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In the past few years, WordPress has blossomed form a blogging platform to a full blown Content Management System. WooCommerce has been instrumental in making it a leader in eCommerce as well. Over 17% of all online shops are currently powered by WooCommerce. Whether you need consulting, design help or custom coding, we have ample experience working with WooCommerce.

Selling Online Made Easy with EDD!

Say hello to the world's easiest way to sell digital downloads through WordPress for free. When a full blown online store is overkill, Easy Digital Downloads provides a perfect alternative. This plugin in free with tons of professional extensions and is great for selling plugins, e-books or other digital goods. We love EDD and can help you get it up and running as well as customized to your needs.

Start or Reboot your affiliate program today!

An Affiliate Program is the best way to drive online sales. At ButlerConsulting.com, we have years of real world affiliate program experience. We know how to help you get started with affiliate sales or improve and existing program. AffiliateWP has complete integration with all major WordPress ecommerce and membership plugins. After years of trial and error, AffiliateWP is where we landed... and for good reason!

Powerful theme with unlimited possibilities.

With PageLines you can create pro quality websites quicker and easier than you ever could before. Everything's drag and drop, plug and play and looks great on mobile. For three years ButlerConsulting.com developed exclusively with the PageLines framework. Recently, we have expanded our theme repertoire, but we remain a development partner and custom coding with PageLines remains one of our core competencies.

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Basecamp makes it easy for people in different roles with different responsibilities to communicate and work together. Last year alone, Basecamp helped over 285,000 companies finish more than 2,000,000 projects. ButlerConsulting.com utilized Basecamp for managing projects and we are skilled in working with their API to integrate workflow into custom projects.

Your project files in the cloud.

Dropbox for Business lets you work and share from anywhere, while protecting your data and helping you scale. At ButlerConsulting.com we use Dropbox to help our clients shape their website content and message; providing our designers and developers access to files and content in real-time. With the Dropbox Core API, we are able to integrate files sharing and collaboration like never before.

Online payments built for business.

PayPal has emerged as the favorite way for businesses to sell online. With our experience in WooCommerce, Easy Digital Downloads and more, we can help you get the most from your website. If you haven't begun selling online, now's the time! At ButlerConsulting.com, we have ample experience in integrating the PayPal API, including advanced and recurring payments.

Know your traffic to understand your customers

Google Analytics is a powerful tool that helps you to understand how the Internet is responding to your message and products. We work closely with our clients to help them understand their website traffic. With Google Analytics embedded in every site we build, host or manage, we are able to provide our customers with key metrics to decipher bounce rate, trends and traffic statistics.

Get more from maps than just directions!

If a picture is worth a thousand words, then a map must be worth 10,000! Google Maps API can open a whole new world for your business. From visualizing demographic data to locating sales associates in real-time, the power of Google maps is endless. ButlerConsulting.com has unique experience working with mapping data. With over 6 years in the delivery and logistics business, we bring tons of experience to the table.

Provide better customer service with MailChimp.

Over 7 million people use MailChimp to design and send 500 million emails every day. MailChimp is one of the easiest and cost effective ways to keep your customers up to date and engaged with your business. At ButlerConsulting.com we can help integrate your website with MailChimp for newsletters and lists. We can also teach you how to build loyalty through email engagement.

World’s Easiest Email Marketing.

MailChimp is great for customer service but when it comes to engaging in real competitive list building, you need something more powerful and flexible. That's where GetResponse comes in. ButlerConsulting.com has a great deal of experience with GetResponse and we can help you to build a large and growing subscriber base. Whether it's a squeeze page or a Facebook opt-in campaign, we've got you covered.

We can take it from here...

When it comes to email marketing and list building, we prefer to work with MailChimp and GetResponse. However, "back in the day" we cut our teeth on AWeber. So, if you're an AWeber fan, ButlerConsulting.com knows our way around the API. We can help integrate you website and operations with AWeber so you get the most out of your email marketing.

Cloud-based server management & hosting.

Rackspace provides hosting solutions for 60 of the top Fortune 100 companies. We provide consulting, setup, backup and maintenance services for our clients via Rackspace cloud servers. You can host your website on our shared hosting platform or we can set you up with your own private server; all with surprisingly low setup and monthly fees. We also can help you get setup with Webmail and Mailgun too!

Worry free, cost effective, professional resources.

Envato is an ecosystem of sites to help you get creative. The Envato Market is a leading marketplace for images, themes, project files and creative assets. We help our clients leverage these resources to speed development and lower costs. With the help of our experienced creative team at ButlerConsulting.com, you'll find the best themes and content for your next project.

Helping clients to expand their social footprint.

Social media engagement is a must for any business today. We are well versed in most social media APIs and platforms. This allows us to integrate your websites directly with Facebook, Twitter, LinkedIn and more. At ButlerConsulting.com, we help you increase your social footprint through scheduled, consistent engagement while enhancing and maintaining your brand. It's time you up your game... let's get started!

Social media management for any organization.

Hootsuite allows you to manage social networks, schedule messages, engage your audiences, and measure ROI right from a single dashboard. At ButlerConsulting.com, we teach you and your staff how to use this incredible tool to get more from your social media. By having everything in one place, you are able to keep organized, engage with customers more often while maintaining a consistent message.

The tool for providing better customer service.

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